For more information and to take the next step, book a discovery call.
Every campaign begins by defining exactly who your business wants to reach.
We configure your targeting around:
This means we’re not simply providing a generic list of names.
Your campaign is designed to identify people whose recent online behaviour indicates an active interest in what your business sells.
Every day, millions of U.S. consumers research products, services and solutions online.
Our AI-powered technology identifies relevant intent signals connected to your campaign. These can originate across a wider online ecosystem, including major search engines and search activity across websites, marketplaces, blogs and other digital properties.
Rather than relying on old databases, scraped lists or demographics alone, we focus on recent behaviour and active interest.
A homeowner may fit the demographic profile for a roofing company — but a homeowner actively researching roof replacement right now represents a very different opportunity.
Demographics tell you who they are. Intent helps tell you what they want — and when they want it.
Most online searches don’t contain someone’s name, email address or telephone number. This is where our identity-resolution technology and established consumer data sources come into play.
When qualifying activity matches your campaign criteria, our technology can help connect that intent with an identifiable U.S. consumer.
Importantly, search engines aren’t simply providing us with people’s personal information. The process uses qualifying intent signals, privacy-conscious identifiers and established consumer data to make the match.
Where a successful match is made, anonymous online interest can become a real potential customer your business can reach.
Know Who’s Interested — While They’re at Their Peak of Interest.
Once a qualifying prospect has been successfully identified, the available information is delivered as an Instant Lead Tap lead.
Depending on the available consumer data, this can include:
There’s no requirement for that consumer to visit your website, complete your form or click one of your adverts first.
Your leads can then flow into your CRM or connected marketing systems for email, SMS, retargeting, automated nurturing or your normal sales follow-up.
Identify the Intent. Match the Consumer. Deliver the Opportunity.
Instant Lead Tap can also help you get more value from people who already visit your website but leave without making contact.
Traditional analytics tells you how many people visited and which pages they viewed, but most visitors remain anonymous unless they complete a form or contact you.
Our AI Website Visitor Identification technology can potentially match qualifying U.S. visitors with available consumer information — without requiring them to complete a form or click a contact button.
When successfully identified, available information can include contact details together with relevant website visit information.
Not every visitor can be identified, but successful matches give your business an opportunity to turn a proportion of previously anonymous website traffic into actionable prospects for follow-up.
Your Website Traffic Doesn’t Always Have to Remain Anonymous.
