Targeted leads generated
Initial email open rate
New paying clients
Projected customer value
Merchant services is a highly competitive market, where businesses are frequently approached with offers relating to payment processing, point-of-sale systems and cash discount programs.
The challenge was to avoid relying on broad prospecting and instead identify businesses showing current interest in relevant merchant service solutions.
The goal was to test whether a relatively small batch of highly targeted, intent-driven leads could generate measurable engagement and produce new recurring-revenue customers.
A test campaign generated 100 targeted prospects based on searches connected with services such as:
The leads were then followed up through an email campaign designed to turn that existing interest into direct sales conversations.
The campaign achieved a 99% email delivery rate and a strong 44% open rate on the initial email.
Five prospects opted in from the first email, with a further four opting in during the following 60-day sequence — producing 9 total opt-ins.
Most importantly, 3 of the 100 leads became paying clients.
With each client worth at least $300 per month, the campaign generated approximately $900 in new recurring monthly revenue.
Based on an average four-year customer lifespan, those three customers represented approximately $43,200 in projected revenue.
3 new clients → $43,200 projected customer value
A strong demonstration of how targeted buying intent can turn a small lead campaign into valuable long-term recurring revenue.
