Quick answers to the questions businesses ask most about Instant Lead Tap leads — targeting, delivery, lead quality and cost.
In many cases, yes. The service is designed to provide highly targeted prospects at a lower acquisition cost than many businesses currently pay through advertising or traditional lead suppliers.
The aim is to give you better value without sacrificing lead quality.
No. The goal isn’t simply to provide low-cost volume.
Instant Lead Tap focuses on combining strong buying intent, relevance and value, so you’re receiving prospects who are genuinely worth following up.
Cheap leads that never convert aren’t good value. We focus on helping you reach the right people at the right time.
Depending on the campaign, lead data can include the prospect’s:
Other information such as specific address etc can also be made available and the exact information available can vary depending on your specific campaign.
Yes.
Campaigns can be built around the keywords, services, industries and geographic areas that matter to your business.
Before your campaign begins, we’ll work with you to understand exactly what an ideal prospect looks like so that the targeting can be built around your requirements.
Once your targeting has been agreed and your campaign has been set up, lead delivery can begin within 2 or 3 days.
There is no need to wait weeks or even months for an advertising campaign to optimise before you start seeing opportunities.
One of the biggest differences is how the opportunity reaches you.
Platforms such as Angi can put businesses into direct competition with several other companies chasing the same customer.
Instant Lead Tap works differently.
Our aim is to identify relevant prospects showing buying intent and deliver those opportunities directly to your business, giving your team the opportunity to begin its own follow-up process.
It can also provide substantially better value than repeatedly paying high prices for shared marketplace leads.
Thumbtack is primarily a marketplace where businesses compete for customers requesting services through the platform.
Instant Lead Tap isn’t a bidding marketplace.
Instead, we identify people whose online activity indicates that they may currently be interested in the products or services you provide.
That means you can build your own follow-up process rather than relying entirely on a third-party marketplace for enquiries.
Google Ads can produce excellent leads, but it can also become expensive in competitive industries.
With Google Ads, you are paying for clicks whether or not those clicks eventually become genuine prospects.
Instant Lead Tap takes a different approach by identifying people demonstrating relevant buying intent and providing the available contact data directly to you.
Many businesses may therefore choose to use Instant Lead Tap alongside their existing Google Ads, rather than necessarily replacing them.
Instant Lead Tap is not structured like a traditional shared-lead marketplace where the same enquiry is deliberately sold to multiple competing businesses.
Your campaign is built around your own targeting requirements and the prospect data identified for that campaign.
We’ll explain exactly how lead sourcing and delivery work before your campaign begins so you know what to expect.
With Google Ads, depending on the keywords and your niche market, you can pay big money just for 1 click. If that visitor leaves your site, you have lost that prospect. You don’t know who they are or their contact details.
With Instant Lead Tap, we place a small code at the start of the campaign and every one that visitis your site, we can identify them as well as which page they visited. We can then track them and follow their intent as it relates to what your business provides and we send that lead directly to you.
With Google Ads, you have paid for that visitor. Google knows exactly who they are and their contact details, but they don’t share that with you. This is how we differ. We share that information with you so you can follow up with them and so increase your sales conversion rates accordingly.
Instant Lead Tap monitors search boxes across the internet and we prospects by matching your intent specific keywords to that which your prospects are searching for.
Rather than waiting for someone to complete a traditional lead-generation form, the system looks for indicaton that someone may be actively researching, considering or looking for a particular product or service.
The prospect information available is then matched against the targeting criteria established for your campaign.
Buying intent refers to online behaviour that suggests someone may be actively researching or considering a particular product or service.
For example, somebody researching a specific service, solution or problem can demonstrate considerably more commercial intent than someone simply matching a broad demographic profile.
Instant Lead Tap uses this type of intent information to help identify prospects who are more relevant to your business.
No lead source can guarantee that every prospect will become a customer.
A lead represents an opportunity, not a guaranteed sale.
The difference with Instant Lead Tap is that the prospects are identified because they have demonstrated activity relevant to the products or services you offer.
Your follow-up process, offer, sales team, timing and pricing will still have an important impact on conversion.
Freshness matters enormously.
The value of intent data can decline if businesses wait too long before contacting a prospect, which is why Instant Lead Tap identifies opportunities while the underlying interest is at its peak.
We strongly recommend that businesses begin their follow-up as quickly as possible after receiving a lead.
The strongest results will normally come from using a multi-step follow-up process rather than contacting a prospect once and giving up.
Depending on your business, that might include:
Many prospects won’t respond to the first contact, so consistency can make a considerable difference to your results.
In many cases, yes.
Depending on your setup, lead information can be delivered into your existing sales or marketing workflow so your team can begin following up quickly.
We’ll discuss your preferred delivery method when setting up your campaign.
Yes.
Geographic targeting can form part of your campaign criteria.
This makes Instant Lead Tap suitable for both local businesses targeting a defined service area and larger businesses targeting multiple regions or broader markets.
Yes.
If your business offers several products or services, campaigns can potentially be structured around multiple areas of interest.
In some cases, however, separating different services into their own targeting groups can make it easier to understand which opportunities are producing the strongest results.
Instant Lead Tap can work particularly well for businesses where acquiring a new customer has meaningful value.
This can include home services, professional services, medical services, financial services, B2B services and many other industries.
It is especially attractive for businesses that already understand the value of leads and have a reliable process for following them up.
That’s absolutely fine.
Instant Lead Tap doesn’t need to replace anything that is already working.
It can become a highly valuable additional source of prospects, helping you diversify where your opportunities come from while potentially reducing your average cost of acquiring new leads.
It can also be particularly useful for businesses looking to increase lead volume without simply increasing their advertising budget.
A conventional lead list is often built around static information such as industry, location, job title or demographics.
That tells you who somebody is, but not necessarily what they are interested in right now.
Instant Lead Tap adds another important dimension: intent.
The objective is to identify people whose recent activity indicates that they may currently have an interest relevant to your product or service.
That can make the data considerably more valuable for prospecting.
Not necessarily.
The information available can vary between prospects, but typically, the majority of leads will provide the phone number as well.
We’ll explain what information you can typically expect on the discovery call we have with you before you become a .
This depends on your campaign, geographic market, targeting criteria and the level of available intent.
Your campaign can be structured around an agreed lead volume so that you know what you’re working towards.
More tightly defined targeting may naturally produce fewer prospects than a broader campaign, but relevance should always take priority over simply generating volume.
No reputable lead provider can guarantee that every business will achieve a particular number of sales.
Sales depend on many factors including your offer, pricing, reputation, speed of follow-up and sales process.
What Instant Lead Tap is designed to do is put relevant, high-intent prospects in front of your business at excellent value, giving your team more opportunities to convert.
Not necessarily.
Smaller businesses can follow up leads themselves, while larger companies may already have salespeople, appointment setters or automated nurture systems in place.
What matters most is having a process for following up consistently.
The businesses likely to receive the greatest value are generally those prepared to act on the leads rather than simply allowing them to sit untouched.
Traditional lead generation can involve paying substantial advertising costs, agency fees, marketplace charges or high prices for individual leads.
Instant Lead Tap is designed to provide a different route to acquiring prospects by identifying people already demonstrating relevant intent.
The result is the potential to receive highly relevant opportunities at a cost that can be significantly lower than many traditional lead-generation methods.
Better targeting. Stronger intent. Excellent value.
Yes. Instant Lead Tap leads are provided specifically for legitimate business marketing and follow-up.
The contact information originates from established data sources where vast numbers of people throughout the US have provided their information and agreed to its use for marketing communications across huge numbers of different platforms, including communications from relevant third-party businesses.
Instant Lead Tap then uses its proprietry AI powered intent technology to identify which of those prospects are showing current interest relevant to your products or services.
This means you are not being handed randomly scraped contact details. You are receiving marketing data specifically sourced and provided for legitimate commercial use.
As with any marketing activity, your business should follow the applicable US rules for the method you use to make contact, including honoring unsubscribe and Do Not Call requests where required.
Data compliance and responsible use are fundamental to how Instant Lead Tap operates.
We do not simply scrape private information from the internet or obtain contact details from questionable sources.
The underlying consumer data comes through established US data providers operating within the data and marketing industry. The information is collected and made available under the permissions and data-use agreements associated with those sources.
Instant Lead Tap’s technology then uses permitted data and intent signals to identify prospects whose current interests match the products or services our clients provide.
The result is a lead-generation service built around legitimate data sourcing, responsible data use and compliance with applicable US privacy and marketing requirements.
We take these responsibilities seriously and work only with data and technology sources designed for legitimate commercial marketing use.
Book a discovery call and we’ll walk you through exactly how Instant Lead Tap could work for your business.
